Why Coldwell Banker?
• Coldwell Banker spends $18-20 million annually in TV advertising
• More than 78,000 sales associates and brokers in 3,812 offices in 23 countries make up the Coldwell Banker real estate network
• One out of nine residential real estate transactions in North America involves a Coldwell Banker sales associate. Nine out of ten customers would recommend Coldwell Banker to a friend.
• Coldwell Banker consistently sells more Luxury Properties than any other real estate company in the world.
• Coldwell Banker recognizes and rewards sales achievements
Training and Support
Sales Training
• Our agents receive the highest quality professional training available, giving them the confidence to:
1. Accurately complete forms and contracts
2. Direct clients through the buying or selling process
3. Expertly handle any problem or complex transaction
4. Maintain their loyal customer base for subsequent transactions
• Each office’s broker/manager is highly skilled in assisting their agents in self marketing, transaction management, property promotion, personal business planning, and promoting a positive approach to the agents’ overall real estate career.
• Coldwell Banker University, through cbu.com’s online training, provides access to over 80 courses and unlimited annual access for continuing education
• Coldwell Banker Tara Properties furnishes a back-office support team assisting agents with transaction coordination, advertising/marketing, and computer training, plus each office includes a full-time office coordinator to assist in maintaining files, telephone and general office support, and property listing computer input, ensuring consistent, complete and correct information.
• Office computers are available with valuable real estate software.
Personal and Property Marketing
• Personal Marketing materials are available including brochures, business cards, just listed/just sold cards, stationary, thank you cards, etc.
• Signage, perhaps the most important marketing tool available, is offered with name riders, property type riders, pending/sold riders, directional arrows, etc.
• Local newspaper advertising is supplied weekly for property listings and open houses, promoting our offices and company website.
• Coldwell Banker Tara Properties publishes a quarterly Buyer’s Guide containing all of our property listings as well as agent-paid property and self-promotion ads.
• Additional advertising through Homes-Land Islander, Puget Sound Business Journal, plus other local and regional publications are available at competitive company rates
• Previews Property Specialists are an exclusive group of agents having completed the necessary criteria prescribed by Coldwell Banker for the sale of luxury properties. Previews agents have the option to use the Previews Properties signage and stationary, and are included in Coldwell Banker’s Previews Property Specialists referral roster
Online Marketing
www.cbwhidbey.com
• www.cbwhidbey.com is a comprehensive website, offering clients the option to search for Pacific Northwest properties using various general criteria including price, city, area, and property type plus more detailed desires such as acreage, waterfront, etc.
• Clients can save searches and, through Coldwell Banker’s Personal Retriever program, be notified of any new properties coming on the market that fit into their search parameters.
• Every agent is provided a full website within the Coldwell Banker Tara Properties site which is customizable with their own web address and client list. Programming of the pages are user-friendly and not time intensive.
• Properties available on the site are auto-uploaded from the MLS ensuring current information on all listings.
www.coldwellbanker.com
• The full corporate site is auto-uploaded from the MLS daily.
• Each office maintains an Office Profile and agents have the option to purchase Agent Profiles, giving clients details on an agent’s experience and contact information.
• coldwellbanker.com has won many internet marketing awards for excellence in design and function
If you are interested in a dynamic real estate career with Coldwell Banker Tara Properties, please complete the following information or feel free to contact Marchele Hatchner, General Manager, at 360-331-5976 or email marchele@cbwhidbey.com
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